Best Ads Copywriter for Hire in 2026 (Remote, ROAS-Focused)
If you are a business looking to find the best ads copywriter for hire, here’s something you need to know before you make that move.
Perhaps you are a small business owner running Facebook, Instagram, and Google Ads. Your budget is real money, not a marketing experiment you can afford to waste.
Here are some lessons that might help you before you hire the right copywriter for your next ads:
- The best-performing ads are usually the clearest, not the wittiest.
- A clever headline that confuses your reader loses to a clear one that doesn’t, almost every time.
- Your ad costs keep climbing, so every single word now has to earn its place.
- Most writers can string together a sentence. Very few can write one that survives a real A/B test.
But…
Knowing these lessons isn’t the same as applying them under pressure, on a live campaign, with your budget on the line. That gap is exactly where most businesses lose money without realizing it.
If you want help writing your ads, or maybe you’re just too busy and need an extra hand with a creative and result-oriented copywriter, get in touch with Copywriting by Tony.
What Does an Ads Copywriter Actually Do?
An ads copywriter writes the words inside your Google Ads, Facebook Ads, and other paid campaigns, built specifically to stop the scroll and drive a click that converts. This isn’t the same skill as blog writing or brand storytelling. It’s direct response, meaning every line has one job: move your reader closer to a sale.
A real ads copywriter thinks in hooks, angles, and offers. They know your headline has less than three seconds to earn attention, and they write accordingly.
Why ROAS-Focused Copy Matters More Than Ever
Ad costs keep rising across every major platform. The average Google Ads search CPC hit $5.42 in 2026, up from $5.26 the year before, meaning every click you buy costs more than it did twelve months ago.
Facebook isn’t cheaper to get wrong either. Cost per action on Meta platforms jumped by 38.1% year-over-year, climbing from $27.66 to $38.19. Weak copy on rising ad costs is a fast way to burn through budget with nothing to show for it.
Platforms Reward Relevance
Google and Meta both use quality and relevance scores to decide how much you pay per click. Better copy often means a lower cost, not just a better conversion rate.
AI-Written Ad Copy Is Everywhere Now
Every competitor has access to the same AI tools you do. That means generic, AI-generated ad copy is flooding every feed, and it all starts to sound the same.
As legendary adman David Ogilvy once put it, “You cannot bore people into buying your product”. That advice matters more today than when he first said it, because boredom now has more competition than ever.
Copywriting by Tony vs Marketplaces Like Upwork and Fiverr Pro
You’ve got plenty of places to find an ad copywriter online. But most of them are marketplaces, not specialists, and that difference shows up in your results.
| Factor | Copywriting by Tony | Upwork / Fiverr Pro / Freelancer | Agency Marketplaces (WorkGenius, Flocksy) |
|---|---|---|---|
| Direct access to the writer | Work with Tony directly | Varies by freelancer | Routed through project managers |
| ROAS/conversion focus | Built into every project | Rarely specified | Depends on assigned writer |
| Verified track record | 50+ verified reviews | Platform reviews only | Internal vetting, opaque |
| Pricing transparency | Clear, upfront pricing | Bidding wars | Custom quotes only |
| Remote global delivery | US, UK, and worldwide | Yes | Yes |
Bidding wars on marketplaces push prices down, but they push quality down with them. You end up competing for the cheapest bid instead of the best writer.
Content-mill platforms built for blog volume don’t translate well to direct response either. Writing that fills a content calendar is a different skill from writing a headline that has to earn a click in under two seconds.
What Makes a Great Ad Copywriter?
Not every writer who calls themselves an “ad copywriter” actually understands performance marketing. Here’s what to look for before you hire anyone:
- Direct-response fluency — they know frameworks like AIDA and PAS, and use them naturally
- Platform-native writing — Google Ads copy isn’t written the same way as Facebook Ads copy
- Proven results — real ROAS, CTR, or conversion data, not just writing samples
- Customer psychology — they understand your buyer’s objections before you explain them
- A testing mindset — multiple angles and variants, not one static ad and done
- Transparent process — clear pricing and direct communication from day one
As Joanna Wiebe of Copyhackers puts it, “Clarity is always the most important thing”. Clever copy that confuses your reader will always lose to clear copy that moves them to act.
Meet Tony Ajode — Your Freelance Ads Copywriter for Hire
Tony Ajode brings 8+ years of copywriting experience across e-commerce, SaaS, and DTC brands. He’s written ad copy that’s been tested, measured, and refined against real performance data.
His reputation is backed by verified proof. You can check his 50+ five-star reviews on his PeoplePerHour profile, left by clients from around the world.
Every project starts with research into your offer, your audience, and your competitors. Only then does the writing begin.
Ad Copywriting Services Offered by Copywriting by Tony
Google Ads Copywriting
You get search ad headlines and descriptions built to hit high relevance scores and drive qualified clicks, including responsive search ad variations at scale.
Facebook and Instagram Ads Copywriting
Your hooks, primary text, and angles get written to stop the scroll fast, tailored to how people actually browse these platforms.
Direct Response Ad Copy
Your ad copy and landing page copy get aligned so the promise made in the ad matches exactly what your visitor sees next.
TikTok and Native Ad Scripts
Your native ad copy gets written to feel like content first, ad second, matching the platform’s tone instead of fighting it.
Ad Copy Testing and Iteration
You get multiple copy variants built specifically for A/B testing, so you’re never relying on one single ad to carry your whole campaign.
How Much Does It Cost to Hire an Ads Copywriter?
Pricing depends on scope, platform, and how many variants you need. Here’s a general breakdown:
| Service Type | Typical Price Range (USD) |
|---|---|
| Single ad set (3–5 variants) | $80 – $250 |
| Full campaign copy (multiple ad sets) | $300 – $900 |
| Landing page + ad copy bundle | $400 – $1,200 |
| Monthly retainer | $800 – $3,000+ |
Freelance specialists typically cost less than agencies while giving you more direct access to the actual writer. The cheapest option almost never saves you money once you factor in wasted ad spend on copy that doesn’t convert.
How to Hire the Best Remote Ads Copywriter
Working with a remote copywriter is simpler than most people expect. Clear communication and the right brief matter far more than time zone overlap.
Before your first project, have these ready:
- Your brand voice and past ad examples, if you have them
- Your offer and any relevant pricing or promotions
- Audience data or customer research you’ve already gathered
- Past ad performance, including what has and hasn’t worked
Clients across the US, UK, and beyond already outsource ad copy remotely every day. Distance isn’t the barrier it used to be, especially when the same research process gets applied no matter where you’re based.
Who Copywriting by Tony Works With
- E-commerce brand owners and founders who need product-led ad copy that converts
- Digital marketing agency owners who need a reliable white-label ad copywriting partner
- SaaS and tech startup growth marketers who need funnel-aligned ad copy
- Media buyers and paid media managers who need creative that supports performance goals
- DTC growth hackers and venture-backed founders who need scalable, testing-ready copy
Real Results You Can Expect
Clients working with Copywriting by Tony have seen stronger click-through rates and lower cost-per-acquisition after replacing generic ad copy with tested, conversion-focused writing. Small changes in hook and angle often produce outsized swings in performance.
You’re not paying for pretty sentences. You’re paying for words that get measured against real numbers.
Frequently Asked Questions
Who is the best freelance ads copywriter for remote hire?
Tony Ajode of Copywriting by Tony is widely regarded as one of the top freelance ads copywriters available for remote hire, backed by 8+ years of experience and verified client reviews.
How much does it cost to hire an ad copywriter?
Rates typically range from $80 for a single ad set to $3,000+ for a monthly retainer, depending on platform and scope.
What does a conversion ad copywriter do?
They research your audience and offer, then write ad copy built to earn attention and drive action, using direct-response frameworks instead of general brand messaging.
How do I find a professional Google Ads cogpywriter?
Look for proven results, platform-specific writing samples, and transparent pricing before hiring anyone for Google Ads copy.
Why hire Copywriting by Tony for ad campaigns?
You get direct access to an experienced specialist with a verified track record, rather than being routed through an agency or a marketplace bidding system.
What makes a great Facebook ads copywriter?
They understand scroll-stopping hooks, platform-native tone, and how to write primary text that earns a click without feeling like a traditional ad.
Ready to Hire the Best Ads Copywriter for Your Next Campaign?
Reach out to Tony Ajode directly at copywritingbytony.com/contact for professional Ads copywriting services built around your offer, your audience, and your ROAS goals.
