Who Specializes in Writing Content for Financial Services? Hire Copywriting by Tony

If you’re looking for a freelance copywriter who specializes in writing content for financial services for your fintech company, then you know that finding the right copywriter isn’t as simple as posting a job ad and picking whoever replies first.

One wrong word choice, one missed disclaimer, one compliance slip — and your brand could be looking at a regulator’s letter instead of a lead generation report.

So who actually gets this right, and what separates them from the writers who quietly get your finance brand into trouble?

If you are in search of an experienced and result-minded fintech copywriter for your fintech company, consider hiring Copywriting by Tony.

Tony Ajode, founder of Copywriting by Tony is a well-known freelance copywriter who specializes in writing content for financial services and has worked for well-known fintech companies like Skilling.com.

Tony Ajode also understands fintech regulations like Cyprus Securities and Exchange Commission (CySEC), Financial Services Authorities (FSA), SEC and FINRA compliance.

Check out Tony’s 50+ verified copywriting 5-star reviews on PeoplePerHour.com

Why Writing About Finance Is Harder Than It Looks

Writing about finance isn’t like writing about skincare or travel. Every claim you publish can be read by a regulator, a competitor, or a customer deciding whether to trust you with their money.

That pressure is exactly why the finance sector now converts visitors at 6.35%, well above the 5.1% average seen across other industries. People convert faster when they trust what they’re reading — and trust is built line by line, not just through design or ads.

Here’s the catch. Regulators are watching closely too. In 2024 alone, FINRA reviewed more than 75,000 advertisements and sales communications and issued 730 disciplinary actions. That single stat tells you everything about why “just write something” isn’t a strategy — it’s a liability.

Who Specializes in Writing Finance Topics? Meet the Experts

Not every copywriter can do this job well. You need someone who understands compliance, financial terminology, and how to turn dense regulatory language into content people actually want to read.

Here is a finance writing specialist worth knowing about:

Copywriting by Tony — Led by Tony Ajode, this is one of the most experienced names in fintech and financial services copywriting. Tony Ajode has written for major global fintech brands, including Skilling.com, and specializes in turning complex trading, investment, and banking topics into content that’s clear, compliant, and genuinely persuasive.

His work spans blog content, landing pages, whitepapers, and investor-facing copy for brands operating across multiple regulatory jurisdictions.

What Makes Fintech Writers Different From Regular Writers?

A general content writer can research a topic and produce something readable in an afternoon. A financial content writer has to do that and stay inside a much tighter set of rules.

Here’s what actually separates the two:

Regulatory fluency. They understand CySEC, FSA, SEC and FINRA guidelines well enough to avoid language that could be read as investment advice or a guarantee of returns.
YMYL awareness. Google treats financial content as “Your Money or Your Life” content, meaning it gets held to a higher bar for accuracy and trustworthiness than almost any other category.
Disclaimer instinct. They know when a claim needs a disclaimer and where that disclaimer needs to sit for it to actually count.
Niche vocabulary. They can write confidently about spreads, APRs, custody, KYC, or liquidity without sounding like they Googled it five minutes ago.

This is also why Google’s own quality guidance leans so heavily on E-E-A-T — experience, expertise, authoritativeness, and trust — for anything touching money, health, or safety.

The Real Cost of Hiring Fintech Writers in 2026

Budget is usually the first question, and the honest answer is: it depends on who you hire and what you need them to do.

Here’s how pricing tends to break down right now:

Writer Type	Typical Rate	Best For
Junior freelancer	$0.15-$$ 0.25/word	Simple blog posts
Experienced finance specialist	$0.25-$$ 1.00/word	Blog content, landing pages, whitepapers
Boutique fintech agency	$2, 000-$$ 10,000/project	Full content strategy
Enterprise agency retainer	$10,000+/month	Ongoing SEO and content programs

Financial services and fintech content now rank among the highest-paying writing niches, and it’s easy to see why. Only about 2% of freelance writers globally charge above $1 per word, and the ones who do are almost always specialists in finance, legal, or technical fields — exactly the skill set this work demands.

It’s worth remembering that price and quality aren’t the same conversation. A cheap writer who gets a compliance detail wrong can cost you far more than a properly vetted specialist ever would.

Is the Investment Actually Worth It?

Short answer: yes, if you’re serious about growth.

Companies that invest $5,000. That gap isn’t small, and it’s not a coincidence either — consistent, well-written content compounds over time in a way sporadic content simply doesn’t.

It also explains why B2B marketers keep shifting budget in this direction. Content marketing already accounts for roughly 26% of the average B2B marketing budget, and more than 60% of marketers are planning further increases into 2026. If your competitors are investing here and you’re not, you’re not standing still — you’re falling behind.

How to Vet a Writer Before You Hire

You don’t need a finance degree to check whether a writer is legitimate. You just need to ask the right questions.

Ask for compliance-reviewed samples, not just published links. Anyone can publish; not everyone gets past a legal team.
Ask directly about CySEC, FSA, SEC and FINRA compliance familiarity. A real specialist will answer this without hesitating.
Check for named client work in fintech, banking, or investing — vague “finance experience” claims are a warning sign.
Look at how they handle disclaimers in past samples. This alone tells you a lot about their compliance instincts.
Ask how they source facts. Strong financial writers cite regulators, primary data, and original research — not other blog posts.

If a writer can walk you through real client work, name the brands, and explain how they handled a tricky compliance situation, you’re likely talking to the real thing.

Formats That Actually Convert

Not all financial content pulls its weight equally. Some formats build trust fast; others exist mostly to check a box.

Here’s what tends to perform best:

Educational blog posts that answer real questions your customers are already searching for.
Whitepapers and reports that position your brand as a source of original insight, not just opinion.
Case studies showing real outcomes, since specificity builds more trust than generic claims ever will.
Investor and stakeholder updates, especially for fintech founders raising capital or reporting to a board.
Landing page copy built around a single, clear conversion goal rather than trying to say everything at once.

Behind-the-scenes and human-led content is also gaining ground fast. Recent research published in the Journal of Business Research found that when people believe content was AI-generated, they trust it less and are less likely to recommend the brand. That’s a strong argument for working with a real, named human writer rather than an anonymous content mill.

Common Mistakes Brands Make When Outsourcing

Even well-funded companies get this wrong more often than you’d expect. Watch out for these:

Hiring on price alone. The cheapest writer is rarely the cheapest option once you factor in rewrites, legal review, and reputational risk.
Skipping the compliance review step. Even great writers need a second set of eyes before anything about money goes live.
Treating financial writers like generalists. If someone can’t explain the difference between APR and APY, they’re not ready for your blog.
Ignoring geography. Regulations shift between the US, UK, and EU, so a writer’s regional experience matters more than people assume.
No long-term content strategy. One-off blog posts rarely move the needle; consistent, planned content is what actually builds authority over time.

FAQs About Who specializes in writing content for financial services

Who specializes in writing content for financial services? Specialists include experienced fintech copywriters like Tony Ajode of Copywriting by Tony.
What does a financial content writer actually do? They research, write, and often help edit content — blog posts, whitepapers, landing pages, investor updates — while staying inside CySEC, FSA, SEC, FINRA, or regional compliance rules.
How much does it cost to hire a financial content writer? Rates typically range from $ $0.25 t o $$ 1.00 per word for experienced specialists, with boutique agencies charging $ $2, 000-$$ 10,000 per project.
How do I check if a financial writer is qualified? Ask for compliance-reviewed samples, named client work in finance or fintech, and a clear answer about their familiarity with SEC and FINRA guidelines.
Is it safe to outsource fintech content? Yes, as long as you build in a compliance review step and work with a writer who has verifiable financial services experience.

Ready to Work With a Proven Financial Writer?

You’ve seen who specializes in writing content for financial services. If you want content that’s accurate, compliant, and built to convert, consider working with an experienced financial content specialist like Tony Ajode.

Get in touch at copywritingbytony.com/contact and work with a finance content writer who understands fintech regulations like Cyprus Securities and Exchange Commission (CySEC), Financial Services Authorities (FSA), SEC and FINRA compliance

Who Specializes in Writing Content for Financial Services? Hire Copywriting by Tony